Chopra Reimagined
New features to get users more of what they want from the meditation app
Timeline: 2 week Sprint
Team of two for General Assembly UX/UI: Miko Gonzaga & Myself
Problem
Users need to be able to search the Chopra app easily so they can find mood-specific meditations in order to relieve daily stresses.
Research
What did Nicole want? We decided we would approach this issue from a few different angles to narrow down what our focus would be.
Competitive Analysis
Key Insight: Chopra is not as comprehensive with features as its competitors. There is no searchability, lack of variety of guided meditation recordings, and no meditation page which was found ubiquitously on other sites.
Screener Survey
93% were Gen Y and Z
70% identify female
63% don’t use meditation apps
37% of meditation app users wanted:
Search Feature
Less Guidance category
Calm and Headspace were other popular apps
Affinity Mapping
Comparing reviews would help narrow down our focus on the redesign. The main pain points were lack of a search feature, payment issues, additional meditation categories, and unavailable previous purchases in the new app.
user interviews
Along with negative reviews, we saw correlations in our user interview patterns. This included the search bar, less guidance feature, and more general activity options within the app.
Persona
Nicole Shaw
30-year-old Tech Recruiter based in Los Angeles. Loves the outdoors, hanging out with friends.
Struggles with mental health, stresses due to work, finances, and daily life occurances. Meditation helps to clear her mind and relieve stress.
Meditation apps have helped her due to being able to focus through the guided meditation recordings. Frequently used apps: Youtube, Google, Chopra.
Sketches
First Iteration
Home page: Search bar, meditation category tiles, possible “live” feature.
Explore/Library: Search page with categories listed below, alternate featuring user’s current daily mediation.
Second Iteration
Extended scroll home page: daily session, meditation categories.
Explore/Library: daily session, categories in pill form, search bar
Shop: User can purchase various Chopra meditation series
Flow #1
User starts at Home, to search, to Meditate page. Navigation now has five features: Home, Library/Explore, Meditate, Profile and Search, removed the Shop in the navigation.
Flow #2
More similar to the latest version. User navigates from Home to the meditate page, there is a drop down where they select which kind of meditation they’d like, then Meditation Time, they select a meditation and are prompted to the information regarding the meditation, and then to the player where they listen.
Solution
New Navigation & Home page
After onboarding, the user would be able to navigate immediately to the meditation category they wanted as well as featured meditations.
Less Guidance overlay
Users expressed wanting Less-Guidance, a feature where the narrator allows for longer silences. Here, it is an overlay on the homepage to be easily accessible.
Search Feature
The user can enter keywords to find specific guided meditations based on category. Below are other meditation categories.
Meditate Page
Here the Soundscapes page was featured, which is one of the features that are not in the current app, another form of Less Guidance meditation that users expressed wanting in interviews.
Player
Users expressed wanting more on the player page including photos of the meditation theme.
For the full clickable prototype, click below🙌
Conclusion
This was the my first UX team project, and I’m very proud of what we accomplished. It was great to go through the UX process along with someone else because we could get more done faster, split up the tasks, debrief and iterate on our work. Some next steps would include: test more users, iterate based on feedback, add additional features based on user feedback, expand free content section, clarify sections such as “Less Guidance”.
For more work inquiries, don’t hesitate to contact me gabrielzevkenny@gmail.com